ABOUT
Rachel Camfield
Business coach, author, and teacher
Founder of
Business strategy that honors your whole journey
Let’s be honest. You’ve tried the traditional business advice. Push through. Do more. Be everywhere. But your patterns and potentially your setbacks have been trying to protect you based on what your journey has taught you. You know now it’s time to finally listen within.
I believe business strategy should honor you, not override the wisdom your journey has given to you.
This means crafting approaches that respect the wisdom your experiences taught you, celebrating your sensitivity as strength, and building sustainable success without requiring you to abandon yourself, or ignore your own hard-won truths just to hit the next goal.
If your story includes burnout, over-functioning patterns, or learning to question your own instincts because others’ voices were louder, you know that one-size-fits-all strategies won’t work for an entrepreneur whose journey has taught them the value of attunement.
Sink into this reality. Your business gets to be a reflection of who you are when you feel safe, seen, and valued because that’s exactly the energy your ideal clients are searching for, and it’s the authentic place your story has been preparing you to serve from.
Your journey has led you exactly to here.
My story
Celebrating 10 years!
It’s been a decade for me of learning that business doesn’t have to break you and that the chapters in your life that felt like setbacks can actually become your greatest insights and tools. In 2015, I started my coaching company and inspiration studio believing I had to choose between business success and my wellbeing. I thought professional meant covering up my awareness and growth meant pushing past the limits my journey has taught me to recognize and respect.
What I discovered was that the entrepreneurs who thrived (the ones that I admired the most) weren’t ignoring their needs. They were honoring them.
I discovered that the patterns formed in our earliest years (about worthiness, productivity, rest, and our right to take up space) were quietly running our businesses on autopilot. These weren’t just mindset issues to overcome. They were protective patterns that once served us, scripts we inherited or absorbed before we had the language to question them.
The intimate processing work I do today called Foundational Scripts encompasses these and is the work of identifying these underlying inner rules, understanding where they came from, and gently rewriting the ones that no longer serve the life and business you are building today.
This work changed my life. And over the past decade, I’ve witnessed it change the lives of hundreds of entrepreneurs who were tired of fighting themselves and ready to build from their authentic power instead. This understanding led me to write The CPTSD Journal, a guided companion that invites you to light a candle, make tea, and meet yourself without rush. Whether in the pages of my book or within a coaching session, real transformation requires gentle witnessing, patient unfolding, and space that honors exactly where you are. The same principles that create healing also create sustainable businesses.
These 10 years have taught me that real transformation happens slowly, then all at once. Not through forcing ourselves into strategies that ignore our truths, but through gentle, consistent support that honors how our journeys have prepared us for exactly what we’re meant to create.
The work beneath the work
Foundational Scripts: Understanding the patterns running your business
Before we can build sustainable business strategy, we need to understand the patterns quietly running in the background.
Foundational Scripts are the rules formed in your earliest years - beliefs about your worthiness, what productivity means, whether rest is earned or shameful, how boundaries work, and whether you deserve to take up space. These scripts were written before you had the development or language to question them. They became the invisible operating system within directing your business decisions today.
Through quarterly Foundational Scripts programs, we:
Identify the core scripts running your business on autopilot
Understand where these scripts came from and what they were protecting you from
Practice witness work and attunement, skills that create profound shifts
Gently rewrite the scripts that no longer serve who you’re becoming
Build business strategy from your authentic power instead of old survival patterns
This isn’t traditional mindset work. This is identity-level transformation. It’s the only way we truly change our lives, by living into new patterns.
This work weaves through all my coaching and is also available as a standalone 5-session program for entrepreneurs ready for focused, transformative repatterning work.
Qualifications
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Author of The CPTSD Journal, a guided journal for healing that established my approach to creating safe, patient space for transformation
Founder of The Gentle Creative® group coaching model and programs
Creator and Founder of The Coming Home Retreat™ annual Bed & Breakfast Business Coaching™ Live Experience
Creator of the Foundational Scripts™ methodology for identifying and rewriting core business patterns
Trained facilitator in witness work and attunement practices
Student and Recipient of Re-evaluation Counseling and Leadership Training
Mentee of and co-facilitator with Laurel Holland, one of the original life coaches for women
Student of UnShaming with David Bedrick of Santa Fe Institute for Shame-Based Studies
Built and grew a sales career in product-based business reaching over 7-figures in sales
B.A., English, Virginia Tech
Concentration, Technical and Professional Writing
Minor, Psychology
Former Group Fitness Instructor and Personal Trainer
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Practicing Gentle Business and Brand Mentor
Retreat Host
Licensed Artist
Former speaker at AmericasMart Atlanta
Professional writer with over 20 years of experience
Advocate for Maternal Mental Health
Advocate for Mental Health and Wellness
Passionate Homemaker
14-year sales and marketing career with 7-figures in career sales
Live event speaker and facilitator
Work with me
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Healing is at the heart of the work that we do here. Part of my community care is offering Monthly Care Calls.
Together, we’ll explore:
Where you’re feeling stuck and what patterns might be keeping you small
How your fears might be impacting your business decisions
What would it look like to build something that truly honors who you are
Gentle next steps that feel aligned instead of overwhelming
If you’ve experienced burnout, find yourself caught in over-functioning patterns, or struggle to trust your own instincts in your brand, you’re not broken. You’re just ready to do business differently. Come exactly as you are. Your vulnerability is welcome here.
Ready for a gentle conversation about your business dreams? Book here.
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For creatives ready to build businesses that honor their awareness while creating sustainable success, the small groups are kept quaint and intimate in order for connections to grow. (This isn’t your typical business program!)
We meet weekly for group coaching that feels more like gathering with wise counsel. You’ll learn your own business strategy woven together with whole self awareness, boundary-setting tools, and gentle accountability that actually motivates instead of overwhelms.
Between calls, you’re supported by a private community where vulnerability is welcomed, wins are celebrated (no matter how small), and you’re surrounded by women who understand the unique challenges of building a business while healing.
The Gentle Creative® small group is for you if you’re tired of forcing yourself into business strategies that ignore your whole self, are ready to trust your intuition as your best business advisor, and are committed to doing business in a way that supports you instead of overriding your capacity to always do and be more.
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This is where each week, you’ll receive what my readers call “balm for the overwhelmed entrepreneur.” It’s my weekly love letter to intentional entrepreneurs navigating the intersection of business and their healing path.
These aren’t your typical business newsletters filled with tactics and shoulds. Instead, expect gentle wisdom about honoring your energy, real talk about the challenges of entrepreneurship when you’re highly sensitive, and practical tools for building a business that supports your whole self.
Recent readers have shared: “I look forward to your weekly message because I know I’ll feel less alone,” and “Your newsletter is the only business advice that doesn’t make me feel like I’m doing everything wrong.”
With open rates consistently above 45%, these letters clearly land in the right hearts. Join hundreds of sensitive entrepreneurs who’ve found their weekly dose of permission to do business in a way that honors them.
work with me
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work with me ✿
Professional Bio
Rachel Camfield is a gentle business coach who specializes in working with creatives whose stories include burnout, the impacts of trauma, and over-functioning patterns. For over 10 years, she’s been helping intentional entrepreneurs build businesses and grow brands that celebrate their authenticity rather than requiring them to perform or recreate someone else’s version of success.
Her approach combines practical business strategy with her coaching work, understanding the early patterns that shape how entrepreneurs show up in their businesses and gently rewriting the scripts that no longer serve them. Through witness work, attunement practices, and healing facilitation, she creates sustainable growth that weaves together both healing paths and entrepreneurial dreams. She believes that your awareness is your superpower earned through experience, your boundaries are wisdom gained through your journey, and your desire to do business differently is exactly what the world needs.
As author of The CPTSD Journal, she brings a deep understanding of the impacts of trauma to her coaching practice, creating safe containers where transformation can unfold at its own pace.
When she’s not coaching or writing, you’ll find her enjoying the quiet country air and a slower pace with her family, cutting and arranging fresh flowers, and scooping up vintage finds. She lives outside of Richmond, Virginia and serves heart-centered entrepreneurs worldwide through her intimate coaching programs and weekly newsletter that readers describe as “permission slips for honoring your dreams and the journey that shaped them.”
Rachel is passionate about creating safe spaces where intentional entrepreneurs can build successful brands without sacrificing the wisdom their journeys have given them. She believes the world is better with your unique gifts and true story in it.
The Book
The CPTSD Journal
I wrote The CPTSD Journal as a companion for healing. It is a safe space that holds you gently and invites you to go at your own pace. It opens with an invitation: light a candle, make a tea, sit down with a blanket, put on some music, step into the space with yourself.
This isn’t about rushing toward answers. It’s about quilting together the pieces of you, your reactions, your relationships, and your life with patience and compassion.
The same gentle approach I bring to business coaching: witnessing your story, honoring your wisdom, and creating space for the slow, sacred work of becoming who you already are.
Available on Amazon and in my shop.
the healing shop
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the healing shop ✿
BE INSPIRED.
shop the healing collection.
Discover a healing collection of art, gifts, home decor, and books designed to inspire, uplift, and nurture your creative life. Each piece is thoughtfully created or curated to bring beauty, comfort, and meaning to your journey.
the podcasts
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the podcasts ✿
LISTEN IN
Created to share stories and hold space
The Gentle Creative® Podcast
Resting at the intersection of creative business, entrepreneurship culture, and mindful living and working that honors your whole story.
The Mother’s Embrace Podcast
A soft place to land with a community designed to bring awareness, encouragement, and support on the self-mothering and motherhood journey.