ABOUT

Rachel Camfield

Gentle Business Coach Gentle Business Coaching Rachel Camfield is a woman with shoulder-length blonde hair smiling and wearing a white jacket and blue jeans against a white background.

Founder of The Gentle Creative® • Author • Trauma-Informed Business Coach

Founder of

The Gentle Creative® Logo

Helping sensitive entrepreneurs discover their inner authority, reclaim their vitality, and find freedom in every season.

10+ years • 200+ clients

I Help Entrepreneurs Build Businesses That Honor Their Whole Journey

For over a decade, I've worked with sensitive entrepreneurs who've tried the traditional business advice. Push through, do more, be everywhere and found themselves burned out, overfunctioning, and disconnected from why they started.

Here's what I've learned during this time. The patterns you carry aren't obstacles to overcome. They're information. Your sensitivity isn't a liability. It's wisdom. And business strategy that ignores your whole self will always leave you depleted.

Through The Gentle Creative® coaching, clients experience three core transformations

Discover Your Inner Authority – Move from seeking external validation to trusting your own guidance. Your story becomes your authority.

Reclaim Your Vitality – Build a business that energizes you instead of depleting you. Create systems that honor your capacity, not override it.

Find Freedom in Every Season – Navigate wins and challenges without losing yourself. Transform over-functioning patterns into grounded choice.

This work changed my life. Over 10 years and 200+ clients, I've witnessed it shift trajectories for entrepreneurs ready to stop fighting themselves and build from their authentic power instead.

What Clients Experience

“I'm making 10x the income I was making when I started” — Small Group Member

“Space to crack into one of my biggest challenges. The Coming Home Retreat gave me the space and support I've been searching for.” — 2023 Retreat Attendee

“I've doubled my income while working fewer hours” — Small Group Member

“I created a waitlist within one year” — Small Group Member

“The irony is that Rachel's approach is slow and gentle, yet it is truly the fastest I've ever been able to move through my own personal growth.” —Foundational Scripts participant

“My business feels like coming home to myself, FINALLY” — Small Group Member

This is what happens when you honor your whole self while building your business.

Blurry photo of a house corner, porch light, and tall leafy trees with sunlight filtering through.

Gentle Business Coach Gentle Business Coaching Rachel Camfield sitting on a white bench outdoors, leaning back with her eyes closed, near a tree on a sunny day.

My story

From Burnout to Building Differently

My Beginning: In 2015, I started my coaching company believing I had to choose between business success and my wellbeing. I thought professional meant covering up what I noticed, and growth meant pushing past what I knew I needed. I was wrong.

What I discovered was that the entrepreneurs who truly thrived weren't ignoring their needs. They were building around them.

My Discovery: As I worked with more clients, I noticed something. Patterns formed in our past about worthiness, productivity, rest, and taking up space were quietly guiding business decisions.

These weren't just mindset issues to overcome. They were protective patterns that once served us, scripts we absorbed before we could even question them. A client would say, “I can't raise my prices,” and beneath that was a belief that her needs weren't as important as others’. Another would struggle with visibility, and we'd uncover a script that being seen wasn't safe.

This understanding became the foundation of my work.

The Methodology: After coaching for 10 years, I developed Foundational Scripts™, a gentle methodology for identifying the unconscious patterns driving business decisions and gently rewriting the ones that no longer serve you or your business.

This work combines Witness work and attunement practices, Re-evaluation Counseling principles, Narrative therapy approaches, and Trauma-informed facilitation. It's not traditional mindset coaching. It's deeper pattern work that creates lasting transformation.

This methodology has supported:

  • 200+ entrepreneurs through 1:1 and group coaching

  • 450+ weeks of individual and group sessions

  • Three sold-out Coming Home Retreats

  • Multiple groups of the Foundational Scripts intensive

  • Weekly readers in my newsletter community

The results: Entrepreneurs who have finally launched offers they'd been planning for years, doubled their prices because they trusted their value, built sustainable systems that honor their capacity, created content that attracts ideal clients effortlessly, navigated challenges without collapsing into old patterns

The Book: This understanding and my own lived experience led me to write The CPTSD Journal, a gentle companion for healing that brings the same patient witnessing to the page. Whether in my book or within coaching, real change requires space that honors exactly where you are.

These 10 years have taught me that transformation often happens slowly, then all at once. Not through forcing ourselves into strategies that ignore our truth, but through gentle, consistent support that honors how our journeys have prepared us for what we're creating.

I believe your sensitivity is strength, your boundaries are wisdom, your desire to do business differently is exactly what's needed, the world is better with your unique gifts in it, and I've spent a decade developing the methodology to help you build from that truth.

The proof: This methodology has now supported 200+ entrepreneurs through 1:1 and group coaching, 450+ weeks of coaching sessions delivered, 3 sold-out Coming Home Retreats, Members who've doubled their income, created waitlists within a year, and fallen back in love with their businesses.

Foundational Scripts™

The Methodology Behind the Transformation

Before we can build sustainable business strategy, we need to understand the patterns quietly running in the background. Foundational Scripts™ are the unconscious beliefs formed in your past about your worthiness, what productivity means, whether rest is earned, how boundaries work, and whether you deserve to take up space.

These scripts were written before you could question them. And they're guiding your business decisions today.

How It Works

Through Foundational Scripts work, we:

  1. Identify the core patterns driving your business decisions. Example: "I can't delegate" often stems from "Only I can do it right" (perfectionism script) or "I have to prove my worth through productivity" (worthiness script)

  2. Understand where these patterns came from and what they were protecting. These weren't random. They kept you safe. We honor that.

  3. Witness what's present without rushing to fix. Real transformation requires being fully seen first.

  4. Rewrite patterns that no longer serve you. Gently. At the pace of trust. With your full permission.

  5. Build business strategy from authentic clarity. Now decisions come from wisdom, not wounds.

This isn't traditional mindset work. This is about understanding yourself more deeply so you can make choices that actually align with who you're becoming.

Where You Experience This Work:

  • Foundational Scripts 9-Week Intensive – Focused deep dive into pattern work

  • The Gentle Creative Small Group – Woven throughout 10-month journey

  • The Coming Home Retreat – Intensive weekend transformation

  • 1:1 Coaching – Fully customized to your patterns

This methodology is the foundation of everything I teach.

work with me

work with me ✿

Training & Credentials

    • B.A., English, Virginia Tech (Concentration: Technical & Professional Writing, Minor: Psychology)

    • Trained facilitator in witness work and attunement practices

    • Student of Re-evaluation Counseling and Leadership Training

    • Student of UnShaming with David Bedrick, Santa Fe Institute for Shame-Based Studies

    • Mentee and co-facilitator with Laurel Holland, original life coach for women

    • Former Group Fitness Instructor and Personal Trainer

    • Creator of Foundational Scripts™ framework

    • Founder of The Gentle Creative® coaching programs

    • Creator of The Coming Home Retreat™ (Bed & Breakfast Business Coaching™)

    • 10+ years as trauma-informed business coach

    • Author of The CPTSD Journal (published work on healing)

    • 14-year sales and marketing career with 7-figures in total sales

    • Former speaker at AmericasMart Atlanta, catstudio sales team trainer, featured speaker for rooms of 20 up to 400+

    • 20+ years professional writing experience

    • 200+ entrepreneurs coached through individual and group programs

    • 450+ weeks of coaching sessions delivered

    • 135+ small group sessions facilitated

    • Three sold-out annual retreats

    • Weekly newsletter with 45%+ open rates

    • Maternal mental health advocate

    • Mental health and wellness advocate

    • Licensed artist

    • Homemaker and mother

Work With Me

  • Three-day intensive transformation • April 23-25, 2026

    Experience all three outcomes in an intimate 4-person weekend. Includes professional photography, all meals, private room, and deep Foundational Scripts work.

    Investment: $2,997 • Next retreat: April 2026

    Learn More

  • 9-week deep dive into pattern work

    Identify and rewrite the unconscious scripts driving your business decisions. Perfect for entrepreneurs ready for focused transformation work.

    Primary outcomes: Inner Authority + Freedom

    Explore the Program

  • 10-month coaching journey • Limited to 6 participants

    Weekly group coaching, private community, gentle accountability. Build a business that honors your awareness while creating sustainable success.

    Complete transformation: Authority + Vitality + Freedom

    Apply Here

  • Freely Offered • Open to all

    Complimentary monthly calls where we explore what's present for you. Where you're stuck, what patterns might be at play, and gentle next steps forward.

    Perfect for: Initial exploration and ongoing support

    Book a Care Call

  • Free • Connection + Inspiration

    What readers call “balm for the overwhelmed entrepreneur.” Gentle wisdom, real talk about building as a sensitive entrepreneur, and practical tools.

    Join other sensitive entrepreneurs doing business differently

    Sign Up

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Gentle Business Coach Gentle Business Coaching Rachel Camfield wearing small pink flowers, surrounded by a notebook, glasses, and a pen, in a room with black wallpaper decorated with colorful floral and bird patterns.

Professional Bio

Rachel Camfield is the founder of The Gentle Creative®, a trauma-informed business coaching practice that has helped sensitive entrepreneurs discover their inner authority, reclaim their vitality, and find freedom in every season of business. After coaching for over 10 years, she has developed proprietary methodologies, including The Gentle Creative® Coaching Core Programs, that transform burnout into vitality, over-functioning into grounded choice, and sensitivity into superpower.

Her approach combines practical business strategy with deep pattern work, drawing from witness work, Re-evaluation Counseling principles, and trauma-informed facilitation. She creates containers where sustainable growth honors both healing journeys and entrepreneurial dreams.

Rachel is the author of The CPTSD Journal, a companion for healing that has helped others navigate their recovery with gentleness and patience. She hosts The Coming Home Retreat™ annual gathering (sold out 3 consecutive years) and leads The Gentle Creative® Coaching Programs.

Her work has been featured in Ignite Your Soul Summit, Ignite Your Business Retreats, Renew Chiropractic, RVA Holistic PT, AmericasMart Atlanta, and her weekly newsletter reaches hundreds of entrepreneurs with open rates consistently above 45%.

Rachel believes sensitivity is strength, boundaries are wisdom, and the desire to do business differently is exactly what the world needs. She lives outside Richmond, Virginia with her family where you'll find her enjoying quiet country air, cutting and arranging fresh flowers, and scooping up vintage finds.

For media inquiries, speaking requests, or collaborations: Click here.

The Book

Gentle Business Coaching The CPTSD Journal by Rachel Camfield on a wooden table with florals and tea surrounding Rachel's book

The CPTSD Journal

A Guided Companion for Healing

I wrote The CPTSD Journal because I kept seeing the same thing in my coaching practice, entrepreneurs who'd been through trauma needed a gentler approach to healing. Not rushed. Not forced. Not performative.

This journal invites you to light a candle, make tea, sit with a blanket, and meet yourself exactly where you are. It's about quilting together the pieces of your reactions, relationships, and life with patience and compassion.

The same gentle approach I bring to business coaching lives here. Witnessing your story, honoring your wisdom, and creating space for the slow, sacred work of becoming.

Available on Amazon and in my shop.

What readers are saying:

"This journal gave me permission to go at my own pace. For the first time, healing didn't feel like another thing I was failing at."

"Rachel's gentle questions helped me see patterns I'd been living with for decades. I finally understand myself."

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the healing shop

the healing shop ✿

Gentle Business Coach Gentle Business Coaching Rachel Camfield A woven basket with several handwritten notes, one with the message 'I am here to trust' on textured paper with a beige watercolor splash.

BE INSPIRED.

shop the healing collection.

Discover a healing collection of art, gifts, home decor, and books thoughtfully created or curated to bring beauty, comfort, and meaning to your journey.

the podcasts

the podcasts ✿

LISTEN IN

Created to share stories and hold space


Gentle Business Coach Gentle Business Coaching Rachel Camfield Podcast cover 'The Gentle Creative®' by Rachel Camfield, featuring Rachel Camfield with shoulder-length blonde hair wearing a white blouse and light blue jeans against a white background.

The Gentle Creative® Podcast

Resting at the intersection of creative business, entrepreneurship, and mindful living that honors your whole story.


Rachel Camfield A pregnant woman with long, wavy hair wearing a beige sweater and black wide-brimmed hat, smiling and looking down at her belly. Text around her reads 'The Mother’s Embrace Podcast'.

The Mother’s Embrace Podcast

A soft place to land with a community designed to bring awareness, encouragement, and support on the self-mothering and motherhood journey.