TIME TO BUILD YOUR BRAND
brand resources
let’s do this
it’s time to own your unique lane.
Is this you: You’ve reached the point where others are seeking you out and asking to work with you - or - you’re ready to harness and encapsulate all that your career and life’s work stands for so clients can step into a safe container with you?
You’re on this path, and you know it’s time to embrace the important needs of business within your brand.
I’m here to help you navigate these aspects after a decade of finding the best resources and tools.
you’re ready.
you’ll need.
In this section I will be describing the elements I highly recommend having for a thriving online brand.
You want to be able to create systems that synergistically talk to each other and work together. There is a harmony to be found, and it is possible to achieve from a DIY place.
Why do I recommend DIY?
For many creatives, unlimited budgets for marketing and website upgrades do not exist. If you can equip yourself with the knowledge and skills and work with incredible tools that get you ahead, you will be able to foster a dynamic brand that can grow with you where more money gets to stay in your pocket.
I highly advise small business owners and creatives to know how to make your own updates and changes to your website and email communications.
you will not regret partnering with timeless tools.
Website tools
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For 10 years, I’ve been using Squarespace for my website. It has come a long way and is an incredible vehicle for my business! It has brought in tens of thousands of dollars in revenue over this period of time.
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While SS comes with it’s own templates included, and some of them are wonderful, perhaps you’re wanting something with a special sparkle just for you.
There are creative business owners out there who specialize in creating templates for SS that are unique, functional, and beautiful.
By purchasing a template for around $300-$600+ you are able to achieve more of a custom look to your website.
The designer I am partnered with also offers design support if you’re looking to have someone set it all up for you.
Click here for my favorite templates and Squarespace designerwho creates beautiful, functional designs.
I am an affiliate partner with her and earn a small commission if you choose to purchase through my link. Thank you so much!
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Tune into this coaching session to walk through “Crafting Your Website”
Email tools
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Email marketing transformed my business, taking it from a nice thought in someone’s mind to clicking submit and becoming a client with me.
I am not just a huge fan of having your own email list and connecting regularly with them, I am a raving one!
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You will most likely want to sign up for a free or paid email platform. I have used quite a few and found the one for me as a founding member when they first started. Today, I am so proud to be a featured account for them!
If you’d like to try them out, you can sign up for a 14-Day Free Trial. No credit card required.
From their main messages, forms, and automated workflows, every single element is beautiful and intuitive.
Create your own dynamic messages that connect and convert by clicking here:
Here is the link if you’d like to give them a try. I am a proud Partner with them and do earn a small commission if you decide to sign up through my link, thank you so much!
If you have any questions about creating your emails and you choose to sign up through my link with them, please reach out and I’d be happy to help you.
Photoshoot tools
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How do you express your brand and yourself online?
Over the last 10 years, I've had the privilege of working with some amazing photographers, many of whom were just starting their own businesses.
The power of online expression is immense, and it's a tool that can truly empower you in your personal branding journey.
I don't know what all of your hopes are for 2025, but if a brand photoshoot is one of them, I have something special for you! After many private conversations and coaching sessions with clients, I realized there was more support I could extend to this conversation and very real need for some creatives.
The overwhelm and lack of preparation around photoshoots is avoidable!
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Videography is an incredible tool in the online world. It can tell a story faster than anything else, and when you’re working with 5 seconds or less to make an impression, it’s a good idea to be equipped when you’re serious about your offer!
Finding and connecting to someone local to you is a good idea, and I like to use these words when vetting potential candidates:
Documentarian
Light and airy